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A grey 2024 Ford Maverick XL is angled left.

Have you found yourself thinking about a new Ford truck? They are, after all, a classic piece of Americana and have been used for generations for all sorts of tasks on farms and ranches while also serving as work trucks for construction sites, small businesses, and more. They have also found their way into suburban and city life, utilized for their hauling capability for individuals moving from one place to another and serving as delivery trucks. The versatile Ford pickup has undergone many changes over the years, but its heart remains the same as it always has – an all-purpose, fun-to-drive truck that gains new fans every year.

The 2024 Ford Maverick continues Ford’s tradition of versatile, hardy vehicles while also stepping into the future with technological advancements and modern conveniences. There are a wealth of options for customization, including truck cab and bed size, powertrain, trim level, and paint color. You can become part of the long tradition of American Ford owners while also remaining true to who you are. So, if you’ve been pondering the idea of taking a look at a new truck, you’ll want to check out the 2024 Ford Maverick and everything it can offer you.

Starting MSRP: $23,400 [a]

Horsepower (hp): 250

Torque (lb-ft): 277

Max. Towing Power (lbs): 4,000


A blue 2024 Ford Maverick XLT is shown parked on a tail.

There are many ways to customize your 2024 Ford Maverick, including the available features. From the exterior to interior, powertrain to tech, you’ve got a plethora of options. Each little detail will help make your Maverick unique to you.

Three Distinct Trims

There are three trim levels available on the 2024 Ford Maverick – the XL, XLT, and LARIAT. If you’re looking at the XL or XLT, you might want to check out the available option to highlight the grille – you can choose to give it a different look, part of which is adding Tremor Orange accents, courtesy of the Tremor package. Looking for a more subtle accent? You can get the XLT with black skull caps, should you choose.

Interior Enhancements

More interested in what can be added to the inside? Ford has you covered from stem to stern. The XLT can keep your hands warm in colder weather with its available heated steering wheel. You might also choose to add heated seats, four-way headrests, or the power eight-way adjustable driver’s seat. Don’t feel like you have to rough it in a truck – you can make the 2024 Ford Maverick as comfortable as you wish. Add the features that make you feel confident to drive and those that might be a little fun.

Engine Options

People are shown loading soil onto the bed of a white 2024 Ford Maverick.

New for 2024, the Ford Maverick comes with either of the following powertrains: a turbocharged 2.0L four-cylinder or a hybrid option. The hybrid model is a relatively new option, making its debut in 2023. These two engines offer a lot of variety to drivers, especially those concerned about fuel economy. Many people in cities prefer hybrids because they’re quieter, better on mileage, and don’t take as much fuel to fill up. They’re still ready to haul and tow but are preferred over the gasoline-fueled option.

Fuel Economy

For those looking to stick with a more traditional gas engine, the standard turbocharged 2.0L engine delivers 250 hp and 277 lb-ft of torque. It can also provide you with a solid fuel economy rating of 23 MPG in the city and 30 MPG on the highway. For drivers looking to stop less at the gas pump and keep more money in their wallet, the 2.5 four-cylinder hybrid engine will give you an impressive 42 MPG in the city and 33 MPG on the highway.

Towing and Hauling Capacities

For most truck drivers, the most important aspect in choosing a pickup is its raw power. After all, this vehicle will often be more than just family transportation. While not on the same level as its heavy-duty counterparts, the Maverick offers solid strength in a compact and maneuverable design. Of course, towing and hauling capacity will vary based on the engine you choose. If you go with the standard engine, you can tow up to 4,000 lbs and haul a 1,500 lb payload. If you choose the hybrid, you’ll be giving up some towing power for a more efficient truck, allowing you to tow up to 2,000 lbs while maintaining the 1,500 lb payload capacity.


A boombox and accent lighting are shown in the bed of a yellow 2024 Ford Maverick.

Whether you prefer a basic look or want a variety of additional enhancements, the Maverick’s three trims allow you to customize your exterior to fit your unique style and needs. If you opt for one of the higher-end trims, you’ll have access to a variety of exterior features that will make your time on the road safer and more convenient.

Lighting and Side Mirror Options

All 2024 Ford Maverick trucks come with LED headlamps, but if you decide to purchase the XLT or the LARIAT, they come wiper-activated, a great feature for those who live in areas that see a lot of rain, sleet, or snow. The LARIAT comes with an extra lighting feature: signature accent lighting. Both the XLT and the LARIAT have black headlamps as an available option. As far as mirrors go, you can choose between manual movement of the glass and fold with the XL or a manual fold and power glass with the XLT or the LARIAT. The LARIAT also comes standard with heated glass, an available option on the XLT.

A Compact and Versatile Size

The 2024 Ford Maverick is the smaller sibling of the Ford Ranger, but it can handle both urban and suburban living just as well as it can handle the great outdoors. The compact size of the Maverick means it won’t be difficult to park in town, and it can easily handle adventures off the pavement. The Maverick is well named – the unorthodox size provides it with a unique ability to function in a variety of settings, some previously unavailable to those with larger vehicles. If you’ve wanted a truck but don’t want something huge, then the 2024 Ford Maverick is a great choice.


A close up shows the under seat storage in a 2024 Ford Maverick.

The 2024 Ford Maverick can seat up to five people, with two bucket seats in the front and a row in the back. You can take a couple of friends to your favorite fishing spot on the weekend and load up all your tackle, gear, and other necessities in the back. You’ll love the standard rear under-seat storage bins, full bench rear-folding seat back, flip-up seat cushions, and comfortable cloth upholstery. Both the XLT and LARIAT come standard with a rear armrest that has integrated cup holders.

Seating Options

If you want something a little fancier, you can opt for a higher trim level or one of the available options: the XLT comes with Navy Pier/Medium Slate cloth upholstery and can be fitted with heated seats. The LARIAT, on the other hand, comes with Desert Brown ActiveX trimmed seats that are also heated. An available option for both the XLT and the LARIAT is the front four-way headrests. Standard only for the LARIAT is the power eight-way adjustable driver seat with power lumbar support. The LARIAT’s front passenger has a six-way adjustable manual seat. Whether you want plain and simple for your work truck or a comfortable ride around town, the 2024 Ford Maverick has you covered.

Passenger Space

The Maverick’s spacious interior ensures that all on board have a comfortable ride, with a passenger volume of 100.3 cu.ft. Front-seat passengers will enjoy 40.3 inches of headroom, while those in the second row will get 39.6 inches. Everyone will be able to stretch out with 42.8 inches of legroom in the front and 36.9 inches in the back. The Maverick proves that just because you want a compact-sized truck doesn’t mean you have to compromise on interior space.


A close up shows the door speaker in a 2024 Ford Maverick.

All 2024 Ford Maverick trucks are fitted with the same standard airbag system: driver and passenger front and side airbags, driver knee airbags, Safety Canopy side-curtain airbags, and Smart Occupant Sensing airbags. This system covers everyone in the unlikely event of a crash, from the driver to every passenger on board. You’ll be able to drive confidently, knowing that whatever happens, your Ford Maverick has your back.

Ford Co-Pilot360 Technology

The standard Ford Co-Pilot360 suite of safety and driver-assistance features adds another layer of protection with tools like Pre-Collision Assist with Automatic Emergency Braking and a Lane-Keeping System. Other standard features include BLIS (Blind Spot Information System) with Cross-Traffic Alert, Intelligent Adaptive Cruise Control, and Auto High-Beam Headlamps.


All Mavericks are outfitted with an 8-inch infotainment center that will connect with your phone via either Apple CarPlay or Android Auto. You can utilize navigation, listen to your playlists, and make calls to clients, family, and friends. Each truck is also equipped with an onboard Wi-Fi hotspot so your passengers can work, listen to their own media playlists or audiobooks, and keep in touch with whoever they need. Want more? You can get extras for the Bang & Olufsen Play audio system, purchase SiriusXM satellite radio, or upgrade the tech to include a wireless phone charger. Whatever you decide, the 2024 Ford Maverick will become your favorite vehicle to drive in – it’s relaxed, comfortable, up to date, and looks good while providing you with the best ride of your life.

The Faith's Automotive logo is shown.


Get Your New Ford Maverick Today

Thinking about a new truck? You can’t do better than the 2024 Ford Maverick. It has everything you need and even a few surprises. Whether you’re looking for a work truck, a weekend truck, or something that can function as both, the Maverick has your back. You can host a tailgate party one weekend, drive the Maverick to work all week, and then help a friend or family member with a piece of furniture that needs to be hauled or towed, and never worry about whether your truck can get the job done. With the Maverick, you’ll enjoy commuting, running errands, or hauling and towing.

When you visit Faith’s Ford and ask about the 2024 Ford Maverick, they’ll tell you exactly what you want to know, whether you want details about the powertrain options or if you want to know if you can add an available feature. They’re happy to assist you, answer your questions, and provide options for financing. When you go to Faith’s Ford for your new vehicle, you’ll be able to enjoy the experience from beginning to end. So, visit Faith’s Ford today and get yourself into the 2024 Ford Maverick!

[a] MSRP may change without notice. See dealer for complete details.