The Ford Ranger has a long past that spans several decades, starting from a small utility truck to the midsize pickup truck you see today. The first-generation Ford Ranger came out in the early 1980s as a response to the growing demand for smaller, more fuel-efficient trucks. It quickly caught steam as drivers found it functional and efficient. They also enjoyed its boxy shape and maneuverability through tight city streets. Since then, the Ford Ranger has undergone a few redesigns, creating a bigger and stronger version focusing on the amenities that mean the most to today’s drivers.
The 2024 Ford Ranger is the fifth generation and includes the first-ever Ranger Raptor, an off-road-focused truck that appeals to the adventurous spirit. The overall redesign improves the Ranger’s power with a twin-turbo V6 option, as well as a roomier interior and high-tech features you expect to find in Ford’s top-tiered vehicles, such as the Edge SUV. Other improved areas are detailed below, focusing on function, technology, and safety. Whether you’re interested in the Ranger for work reasons or need a multifunctional vehicle that helps you transport supplies for a DIY weekend, you’ll enjoy the perks the Ranger offers. In addition, you gain the power you need to haul a travel camper or your ATV for a bit of fun.
The Ranger can tow up to 7500 lbs, making it quite capable of whatever you need. If you’re curious about the new Ford Ranger and what it offers, you can check it out in person on our lot. The knowledgeable sales team at Faith’s Ford can walk you through each option and explore the new amenities, as well as the standbys that continue to make the Ranger a smart choice for various drivers.
Starting MSRP: $32,565 [a]
Horsepower (hp): 270
Torque (lb-ft): 310
Max. Towing (lbs): 7,500
The 2024 Ford Ranger is the most functional Ranger yet. Offered in four models, including the Raptor, you’ll find that the Ranger is intelligently designed to appeal to a wide range of drivers. Finding optimal function starts with your choice of a 4×2 or 4×4 drivetrain across three options, while the Raptor comes with a full-time 4×4. These options let you easily navigate multiple terrain and road conditions with confidence.
Adding to the functionality is the available Pivot Storage Box that helps you keep items in the bed organized and protected. This storage box can be added to both the right or left side of the bed. In addition, you can add an available in-vehicle safe under the rear seat or in the center console. This is significant if you have your Ranger on the job site or need to secure belongings during a road trip. You’ll also find that accessing your cargo is more accessible thanks to the integrated box step available on the XLT and LARIAT models.
Functionality continues as you take a closer look at the truck bed. The Ranger offers available Cargo Management Rails, a tough Bed Drop-in or Spray-in Bedliner, or a Pickup Box Extender, all of which help you protect and transport your cargo with ease. The 2024 Ford Ranger bed also allows you to boost power when needed to inflate tires, run powered tools, or more when you utilize the available in-bed outlet, providing 400 watts. Even better? Gain better functionality at night with LED Bed Lighting, standard on the XLT, LARIAT, and Raptor models.
Last, you can tow larger loads with increased confidence thanks to advanced trailering systems, including a Trailer Brake Controller, Pro Trailer Backup Assist, and more. These systems are available on the XLT and LARIAT while standard on the Raptor. As you can see, the 2024 Ford Ranger provides all the functionality you need, whether you use your truck to haul larger items or want better cargo control. Our team can help you explore these options and others when helping you find the right Ford Ranger for you.
Technology for the 2024 Ford Ranger can be seen throughout all four model options, from increased control while hauling large loads to keeping you and your passengers connected during the drive.
Starting with technology for towing, you’ll find the confidence you need to haul larger loads with Trailer Brake Controller and Trailer Backup Assist. These two features come standard on the Raptor model. They are also available when choosing the XLT or the LARIAT. Put simply, the Trailer Brake Controller gives you better control when hauling a trailer through on-demand assistance to slow down the trailer. This feature helps you brake more efficiently, confidently navigate curvy and hilly roads, and provide smooth performance. Used in conjunction with Trailer Pro Assist, which enables you to navigate when reversing with the turn of a knob, you’ll feel like you’ve been hauling for years.
Additional technology that can assist you whether you have a trailer attached or not comes in the form of a 360-degree camera. This standard feature for the LARIAT and Raptor models uses front, rear, and side view cameras to give you a better picture of the space around your Ranger. You even get a bird’s eye view, letting you see everything at once. You can also add this feature to the XLT.
Ford also considered when you might use your truck when designing the 2024 Ford Ranger, giving you better vision with Zone Lighting. This dynamic tech feature makes it easier to utilize your vehicle well into the night. When activated, you gain lighting in the front, on both sides, or at the truck bed by turning a knob on the dash. This is useful when searching for the missing sippy cup as you load the kids into the second row or when unloading after a long day.
These are just a few tech features that make the 2024 Ford Ranger different from other trucks. As well as these, you’ll find a seamless connection to your mobile devices, voice-activated features through SYNC 4A, available wireless charging, a Power Sliding Rear Window, and more.
Ford has long been focused on the safety of its customers, and the new 2024 Ford Ranger offers some of the latest innovations in the industry. Ford’s collection of standard safety features is called the Ford Co-Pilot360 suite. No matter where your travels take you, this comprehensive package will offer an extra set of eyes on the road and help prevent possible collisions.
Auto High-Beam Headlamps give you the light you need in shaded and dark areas; these headlamps can sense when the light shifts, working automatically so you can focus on the road. BLIS is Ford’s Blind Spot Information System. It includes Cross Traffic Alert and Trailer Coverage. Working together, this system makes you aware of vehicles and objects around your truck so you can navigate more efficiently. The Lane-Keeping System provides visual and audible alerts if you stray too far from the center of your lane.
The road ahead can change in an instant, which is why Pre-Collision Assist with Automatic Emergency Braking is vital. It alerts you when something moves into your path with visual and audible warnings. And in the event you aren’t able to brake on time, emergency braking is applied automatically. Having an extra set of eyes is helpful when reversing out of a parking spot or your driveway. Rear Park Aid, along with the Digital Rear View Camera and Reverse Brake Assist, gives you the support you need when objects are just out of your and your mirror’s view. With audible and visual warnings, you can steer clear of a collision and continue your journey. These are just a few safety features that keep you and your passenger safe when driving the 2024 Ford Ranger. Our team can assist if you have any questions about Ford Co-Pilot360.
Faith’s Ford offers a large inventory of new and used vehicles, including the 2024 Ford Ranger. You can find their selections online or stop in and take a test drive. When you visit Faith’s, you’ll notice they operate differently than many dealerships. For one, they take the time to learn your needs for a new vehicle and consider your budget with various options for financing. They aim to ensure you drive away with the vehicle that matches your needs and forge a relationship that supports you long after the sale. They do this by offering a state-of-the-art service center with services and amenities that fit into your busy lifestyle.
When you’re in the market for a new truck, the 2024 Ford Ranger is a strong contender with four viable models and a long list of features that provide function, connectivity, and safety. The Ford Ranger is an excellent option for drivers who want a truck to haul occasional loads or for those who want to spend time outdoors with family and friends. To learn more about this dynamic truck, stop in and talk with their team today.