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2023 Ford F-150

A black 2023 Ford F-150 Lariat is shown angled left.

The F-150 is the quintessential American truck, bursting at the seams with capability and daring us to take our adventures further and dream bigger behind the wheel. It’s the very definition of the American dream, with models like the 2023 Ford F-150 setting new benchmarks for ingenuity and jaw-dropping performance that every American longs for and deserves to experience. It’s no surprise that the F-150 has been America’s best-selling truck for the last four decades, and the 2023 F-150 is a shining example of how Ford continues to get it right.The 2023 F-150 is affordable and value-oriented. Ford doesn’t overprice the truck, making it accessible to more drivers without compromising the performance, convenience, technology, and capability expected of America’s favorite workhorse. For the starting price, you can get behind the wheel of the F-150 XL, powered by Ford’s potent 3.3L V6 engine and capable of towing up to 8,200 lbs. The addition of an expansive eight-inch color touchscreen display and a host of technologies and interior comforts makes the F-150 XL even more enticing.


Over the years, the F-150’s lineup has expanded to include high-performance off-road-oriented trims like the Tremor and the Raptor. While these trims are exceptional, they aren’t financially practical for many drivers relying on the F-150 to handle their daily driving needs. Ford has now remedied this by introducing the Rattler package to the F-150 lineup in 2023, transforming the base trim into an affordable rig ready for the trail. How does the Rattler package enhance the F-150 so you can confidently answer the call of the wild? What else can you expect from the F-150 lineup in 2023? It’s time to find out.


MSRP: $33,695[a]


Horsepower (hp): 290-700


Towing (lbs): 14,000

A grey 2023 Ford F-150 Tremor is shown towing a small camper on a dusty road.


Adventure-Oriented Trims


Making Adventure Affordable


The rising demand for off-road-oriented vehicles has given rise to trucks like the F-150 Tremor, a rugged adventurer that rolls off the factory floor ready for the trail. The 2023 Tremor comes standard with 18-inch aluminum wheels in a dark matte finish wrapped in 33-inch General Grabber all-terrain tires. Under the hood, its 5.0L V8 engine roars to life, delivering 400 hp and 410 lb-ft of torque. The power output is incredible, and Ford ensures you won’t feel anything but a smooth ride on even the bumpiest terrain by outfitting the Tremor with monotube front shocks and twin-tube rear shocks designed for extreme conditions.


While impressive, the Tremor’s $60,790 price tag makes it exclusive to those with deep pockets.[a] However, it’s not the only option off-roaders have in the Ford lineup in 2023. Ford makes adventure affordable and accessible with the all-new Rattler Package for the base XL trim. With the XL starting at $33,695, adding the Rattler package doesn’t drive the price mile-high, making it a more viable option to those looking for a trail runner they can modify and thoroughly enjoy without going over budget.[a]


2023 F-150 Rattler


The Rattler Package accomplishes this incredible feat by building on the FX4 Package. It keeps the F-150 XL trim’s standard engine options but adds several components to harness its power on the trail. For example, specially tuned off-road shock absorbers improve the F-150’s handling, and the electronic rear-locking differential maintains traction on rough terrain. Hill Descent Control adds to these components with precision throttle and braking input to help you confidently navigate steep descents.


With skid plates protecting the underbody, you can enjoy every ride in the F-150 Rattler. Ford takes that experience further by outfitting the truck with exclusive badging and details that enhance the ride and reflect the Rattler’s penchant for adventure. You’ll find these details across the entire truck, from its rattlesnake-inspired graphics to its Onyx seating with burnished bronze accents and dual exhaust system.


A black 2023 Ford F-150 is shown towing a boat out of a lake.




Incredible Engine Options


The F-150 is renowned for its performance, and the 2023 lineup is no exception. Ford offers the legendary workhorse with a multi-engine lineup that answers every performance and towing need, from fuel-sipping road warriors to legendary haulers that never break a sweat. If you can dream it, the F-150 can do it because it has the heart of a warrior.


The F-150’s powertrain lineup starts with the standard 3.3L V6 engine with twin independent variable camshaft timing, which optimizes the engine’s power output to match the operating condition. As a result, the engine churns out 290 hp and 265 lb-ft of torque, making the standard powerplant agile and capable of towing up to 8,200 lbs. For more power, Ford offers the F-150 with a 2.7L EcoBoost V6 engine that, with its dual overhead cam design and twin inter-cooled turbochargers, delivers on-demand power to the tune of 325 hp and 400 lb-ft of torque.


Outfitting the 2023 F-150 with Ford’s legendary 5.0L V8 engine guarantees an exceptional road warrior. The combination of the V8 with Ford’s proven 10-speed automatic transmission delivers 400 hp, 410 lb-ft of torque, and a payload of 3,325 lbs. Fortunately, that’s not the end of the road, with Ford completing the F-150’s standard powertrain lineup with three V6 powertrains that answer every need.


Ultimate Power


Ford’s 3.5L EcoBoost V6 engine is a proven workhorse. Like the 2.7L EcoBoost, it features twin inter-cooled turbos that deliver instant acceleration as it churns out 400 hp, 500 lb-ft of torque, and a maximum towing capacity of 14,000 lbs. Its hybrid version, the 3.5L PowerBoost Full Hybrid V6, is even more impressive and delivers 430 hp and 570 lb-ft of torque.


However, this isn’t the limit just yet. The 2023 F-150 Raptor comes standard with a High-Output 3.5L EcoBoost V6 that delivers 450 hp and 510 lb-ft of torque, while the Raptor R adds a 5.2L supercharged V8 with 700 hp and 640 lb-ft of torque. This is incredible power, especially considering the Raptor’s off-road-oriented components lend it exceptional handling on technical terrain and in extreme conditions.


The black and grey interior of a 2023 Ford F-150 Limited shows the front seating and console.


Packages and Technology


Making Your Job Easier


The 2023 F-150 has no shortage of innovative features to make your job easier from the driver’s seat. Integrated technology like Pro Power Onboard transforms the truck into a mobile generator with a power output of 2.0kW, 2.4kW, or 7.2kW. Whether camping in the woods with friends or at a job site, the F-150 can do everything you need, even when it requires running power tools and other equipment. However, the F-150 delivers far more than mobile power, with Ford giving drivers every opportunity to customize the truck to their specific needs.


Tools like Smart Trailer Tow Connector, Dynamic Hitch Assist, Smart Hitch, and Onboard Scales are engineered to make towing heavy loads easier. The Smart Trailer Tow Connector and Dynamic Hitch Assist streamline the process of hitching up to a trailer in two distinct ways. Dynamic Hitch Assist activates when the F-150 is in reverse, allowing you to use the center display to align the truck with the trailer. Smart Trailer Tow Connector engages once you’re connected and alerts you to diagnostic issues, like when your brake or indicator lamps are out. Smart Hitch and Onboard Scales are also integral to towing safely, helping you distribute the weight of your load to ensure safe hauling.


Personalize Your Truck


Along with equipping the F-150 with a mobile generator and trailering-specific technologies, you can also outfit the 2023 F-150 with packages that enhance its style and give it a unique aesthetic. For example, the Heritage Edition celebrates the F-150 of decades past with its multi-color paint scheme and retro design. Likewise, Black Appearance Packages puts the truck in stealth mode by adding gloss black wheels, a matte black tailgate, and black badging and decals. You can also opt for the more adventurous FX4 Off-Road Package, which readies the F-150 for the trail by adding off-road-tuned shocks, skid plates, a Rock/Crawl drive mode, and an electronic-locking rear axle for exceptional traction.

The Faith's Automotive Logo is shown.


Experience America’s Truck


The 2023 Ford F-150 embodies everything Americans love about the Ford Motor Company. It’s innovative and capable but also affordable, making it readily available and accessible to the masses, much like the American dream. These traits and the F-150’s continual evolution make it the quintessential American truck and a fan favorite at Faith’s Ford, a part of Faith’s Automotive.


Faith’s Ford is incredibly proud to carry the Ford name and best-selling trucks like the F-150, but their role extends beyond brand and selection. They know the value of their customers and how critical it is to help you find the best F-150 for your needs without compromising the excitement that should come from getting behind the wheel of America’s favorite truck. It’s their job to help you celebrate your purchase by delivering a unique customer experience that exceeds your expectations.


At Faith’s Automotive, we thrive on doing things differently. At our dealerships, you won’t find a high-pressure environment or a pushy sales team that’s more concerned with commissions than your needs. Instead, you’ll experience the heart and soul of Faith’s Automotive: a team that treats you like family.


Faith’s Ford is here for all your Ford needs, from helping you find the best F-150 and finalizing the purchase to overseeing its routine maintenance and repairs. As a full-service Ford dealer, there’s nothing they can’t handle. As a part of Faith’s Automotive, that includes providing a high-caliber customer experience today and every day after.

[a]MSRP may change without notice. See dealer for details.